Autumn Icons: 25 Years of M&S Autograph’s Understated Luxury.

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This season, Marks & Spencer’s Autograph line celebrates 25 years of quiet luxury and the anniversary collection feels like a love letter to modern dressing. Elevated but effortless, the pieces remind us that the best wardrobes are built on timeless design, premium fabrics, and those subtle details that make everything feel just a touch more refined.

Since its launch in 1999, Autograph has been the high street’s insider secret, offering design-led pieces that rival the runway without the price tag. The 25-year collection revisits some of its most iconic moments (including a re-imagining of the cult vinyl coat), while looking forward with contemporary tailoring and versatile silhouettes. Think luxe fabrics, sculpted lines, and a palette that moves seamlessly between soft neutrals, autumnal rusts, and striking cornflower blue.

What makes this collection sing is its versatility. Every piece is designed to be worn and re-worn, styled up, pared back, layered or simplified. It’s fashion that slips into your life without fuss, but always delivers a sense of polish. And as Autograph enters its next chapter, it’s clear the brand remains committed to what it does best: timeless style, modern confidence, and the kind of quiet glamour that never dates.

By Alice Codford


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